Our strategy


A Blueprint for London

The London real estate market is not only an iconic asset class, but also a magnet for domestic and international property investors. As demand continues to outstrip supply, London continues to be a safe and trusted investment for future generations.

Our target is to create 1000 new homes each year, cementing our status as one of London's leading developers. Our strategic approach is based on the convergence of a number of factors, combining astute site acquisition, collaborative strategic partnerships and state-of-the-art design and build.

Central to our strategy is the identification of prime sites within Greater London and the M25, targeting development size of 10 to 400 homes with prices from £200,000 to £4+ million. We have the vision to see the potential in sites whether they are multi-million pound homes in Wimbledon, or first time homes in leafy Ruislip.