News

Putney earns strong reputation as heartland for London’s young professionals

17th November 2014

Traditionally categorised as a firm favourite for family buyers, Putney in South-West London is becoming re-defined as one of the most sought-after postcodes by the capital’s population of successful young professionals. With much of Upper Richmond Road being re-developed, contemporary apartments are being purchased by this demographic, who appreciate not only the quality of the property but also the area’s excellent transport links and vibrant lifestyle.

London Square’s new 11-storey development on Upper Richmond Road in Putney is scheduled for completion in 2016 and is already over 65% sold. The off-plan sales success at the distinctive contemporary development of 113 one, two and three bedroom cutting-edge apartments, designed by internationally-acclaimed architects Allford Hall Monaghan Morris, reflects the high demand from buyers for contemporary, easy to maintain, properties in this corner of south west London.

Edward Hancock, 32, and wife Rose, 24, exemplify the new wave of young professionals moving into the area. Currently living in Putney Hill, the couple are due to move into a two-bedroom sixth floor apartment at London Square Putney. The couple were keen to stay in Putney because of its fantastic transport links – Rose is able to get to her office in The City in less than 45 minutes and Edward has a commute of just 15 minutes to his workplace in Richmond. As a young couple with an active social life, they also can appreciate the convenience of having some of the area’s most vibrant bars and restaurants on their doorstep.

Edward comments:

“Putney is one of the only places in London which benefits from both a tube and mainline train station – which makes it possible to get almost anywhere in London in 45 minutes or less. We love the fact that we don’t have to cross the river to travel further into South West London, a journey I make on a day to day basis, as this massively cuts down on the commute and the boat terminal, which is served by the TfL river bus, means that my wife can travel into The City on the river during the summer months. In terms of leisure opportunities, we are completely spoilt by being close to both Richmond Park and Wimbledon Village as well as having Putney’s excellent restaurants and bars on our doorstep.”

The Hancocks were one of the first buyers at London Square Putney, a development which perfectly matched their desire for a contemporary lock-up-and-leave apartment with private parking space, which they purchased separately. Apartments at London Square Putney have been designed to maximise the use of light and space, each with a balcony or winter garden. The apartments feature bespoke kitchens by Siematic, luxurious bathrooms, underfloor heating and multi-room audio systems.  The development incorporates a south-facing private garden for residents, as well as communal roof gardens. Additionally, other facilities include a 24-hour concierge service, underground car parking where the Hancocks purchased their space and a new public plaza.

Edward comments:

“We both live very busy lives and so a contemporary property, which we can move into without having to do any work, is perfect for our current situation. Parking is something that is completely essential for us and we have rejected other properties in the past on this basis. We need a car to travel to see family at the weekends and, as a keen golf player, being able to park close to home is a must.”

Rebecca Littler, director of sales and marketing at London Square comments,

“Putney, with its trendy bars and restaurants, excellent transport links and many green spaces, is the ideal home for young professionals working in the capital. We recognise that the traditional property offering of period houses in Putney has not provided the kind of contemporary and innovative design which these buyers want.  Architecture-designed London Square Putney has proved hugely popular and represents a benchmark of contemporary, luxury property in SW15.”