Bijoux developments are the jewel in the capital’s crown

New Kings Road


In an age in which increasingly advanced technology can leave one feeling anonymous behind a screen, there is something refreshing about being greeted in person by name as one arrives home every day. Looking for an antidote to developments of hundreds of identical units, buyers are looking to boutique collections with individually designed apartments and concierge staff who greet all residents by name. Reminiscent of the mansion blocks so popular in the late nineteenth and early twentieth centuries, today’s bijoux developments offer sought-after homes for those looking for a traditional London home which does not compromise on convenience.

In Fulham, Claire Gilchrest, 54, has purchased a two-bedroom apartment at London Square New Kings Road as an investment property which she and her husband, and other members of her family, can use when they are in London. Claire and her husband, who live and work in Hong Kong, will be able to use the apartment as a pied-a-terre when they come over to the UK on business, safe in the knowledge that the on-site concierge can keep a careful eye on their apartment whilst they are away.

Claire, who is Vice President for global toy company Hasbro in Asia Pacific, comments:

I know West London well, having previously lived in both Earls Court and West Kensington and so it was an obvious area for me to start my search. Parson’s Green is a lovely area, with a fantastic choice of independent shops and restaurants and very good transport links. It is a lovely place to spend time when I am in the country and so convenient for getting around to see family or to fly back to Hong Kong.

With just 24 apartments, London Square New Kings Road is reminiscent of a traditional mansion block. The triangular shape of the building has resulted in individual floorplans for each apartment, with each home therefore benefitting from individual character and charm. The fifth floor of development is dedicated to two luxury penthouses, both benefitting from wrap around roof terraces with panoramic views across the capital. Floor to ceiling windows flood these apartments with light, making the most of the green views across leafy Fulham and beyond. The ground floor concierge is on-hand to help residents with everyday living, offering an especially invaluable service for those who may work globally or spend time overseas on a regular basis and require someone to overlook the running of their London residence.

Claire further comments:

I was won over by the boutique feel of the development and how light and spacious the apartments are. The finish is of excellent quality, which gives me peace of mind that everything will work well, considering I am not in London for most of the time.

Rebecca Littler, Sales & Marketing Director at London Square, comments:

Parson’s Green is one of west London’s most sought after destinations, with the village charm, safe and secure streets and collection of quirky boutiques and restaurants making it a popular choice for a range of buyers. London Square New Kings Road is finished to an excellent specification as we were committed to ensuring that having a home here would offer an experience akin to living in a luxury boutique hotel.

Related London Square Development

London Square New Kings Road

London Square

New Kings Road

Development Type:
1 & 2 Bedroom
Apartments & Penthouses
01895 627 333