Putney holds power over prime central London as buyers show preference for capitals SW fringes


The south west fringes of the capital are proving increasingly popular with Londoners, with returns on investment in Putney, Fulham and Pimlico beating prime central London for the third year in a row, according to research from Douglas & Gordon. While historically, London’s brightest young business leaders have opted to live in the capital’s most prime areas, cutting-edge developments, fast transport connections and aspirational lifestyle opportunities are tempting London’s young business talent to look further afield.

Sach Kukadia, 31, is one of London’s most hotly-tipped young entrepreneurs, commanding significant attention from the media for his business acumen. Sach is the founder of SecretSales.com, a website he launched eight years ago with his brother. The company works with over 1,500 designer brands to offer daily sales for a range of high-end fashion, interior and beauty products. By offering up to 70 per cent discounts on luxury products, SecretSales.com has carved a niche position in the shopping behaviour of aspirational professionals and now boasts 4.2million members. Sach already lives in Putney, in a flat he bought two years ago, but having decided that he would like a home of a higher level of finish, he has recently purchased a two bedroom apartment at London Square Putney.

Sach comments:

I looked at apartments across London; however, it seemed that by far the best development for me was literally in front of my eyes. At the moment, I live in a flat in the road adjacent to the London Square Putney development, so I can see my new home taking shape from my current bedroom window. The design and finish at London Square Putney are the most impressive I have seen in my search for a new property and I can’t wait to live somewhere that I am truly proud to show off.

London Square Putney not only offers the type of property I was looking for but is also in the ideal location. Putney offers far more in terms of transport links, lifestyle opportunities and picturesque landscape than any other location in the city and I cannot think of anywhereI would prefer to live right now. Although I currently live very close to the development, my new apartment is more conveniently situated as it is directly opposite a very good gym, which was a key selling point for me.

Rebecca Littler, Sales & Marketing director at London Square, comments:

Putney is fast becoming one of London’s most aspirational neighbourhoods, as is evident from its consistently strong performance in the market against the capital’s traditionally recognised ‘prime’ areas. The excellent transport links are a huge draw for young and talented professionals like Sach, with early investors now being joined by further waves of this buying demographic.

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London Square Putney

London Square


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