Peabody to build over 1,000 homes on the former Holloway Prison site


Announcing the news in Holloway today (l-r): Adam Lawrence, CEO London Square; James Murray, Deputy Mayor, Housing and Residential Development; Jeremy Corbyn MP; Susan Hickey, Peabody Chief Financial Officer; Jennette Arnold, Assembly Member, Hackney Islington and Waltham Forest; Sadiq Khan, Mayor of London; Dick Mortimer, Peabody Executive Director of Development; and Lord Kerslake, Peabody Chair.

Peabody has today acquired the former Holloway Prison site from the Ministry of Justice. London Square will be working in partnership over the next few years with Peabody to deliver this long term project.

The 10-acre site provides a significant opportunity to deliver a high quality and inclusive new neighbourhood which will deliver 60% genuinely affordable housing, green spaces, places to play, local shops on Parkhurst Road and Camden Road and a Women’s Centre in line with the planning guidance issued by Islington Council in 2018.

The sale of HMP Holloway is part of the Ministry of Justice’s Prison Estate Transformation Programme. This aims to modernise prisons across the country, improve rehabilitation, while creating the best and safest environment for those working and serving time in prison.

Peabody is fully committed to an inclusive and wide-reaching community engagement programme as the design work progresses during 2019 and early 2020. Peabody with their architects, AHMM will work with a wide range of local resident and community groups to discuss how best to deliver an exceptional new place for Holloway. Ensuring this unique site provides the right type of homes, public spaces and community amenities for local people.

A dedicated website,, will host information about the project and a series of public exhibitions will be held on site to seek views and show how the plans are progressing.

Peabody would like, subject to planning consent, to commence building work in the Summer of 2020 with the first affordable homes ready in 2022.

Peabody will be working with local homeless charities to provide a suitable meanwhile use in the formervisitor’s centre on Camden Road.

Brendan Sarsfield, Chief Executive from Peabody

We are committed to working with LB Islington and the GLA to deliver an exceptional new housing scheme on this historic site. We are pleased to confirm we will deliver 60% level of genuinely-affordable homes integrating existing Islington communities with a new Peabody estate. As well as providing new homes we will also ensure social infrastructure and placemaking are at the heart of our proposals. We are pleased to be working with London Square which is a continuation of our longer term relationship across a number of sites in London.

Adam Lawrence, Chief Executive from London Square

We are honoured to be working with Peabody and the GLA to deliver this important new scheme for the capital. We have a strong track record of delivering high quality, sustainable and mixed communities in London and are delighted to be part of this high-quality team.

Prisons Minister Rory Stewart

The sale of Holloway will help drive forward our commitment to replace ageing prisons with modern,purpose-built establishments - I am determined to see this money reinvested to improve rehabilitation and ultimately reduce reoffending. “We have worked closely with the local authority and others to ensure the amount of affordable housing onthe site meets local needs, and I am pleased we have achieved this aim while giving good value to taxpayers.