There was a time when London was full of vibrant undiscovered corners, the kind of places that were trendy-yet-authentic, filled with community spirit but not overpriced coffee shops - and with a price to match. Much to the despair of anyone looking for somewhere affordable to call home those kinds of hidden gems - think Peckham and Brixton a few years ago - seem to be long gone. 

But that’s not strictly true. Thanks in part to an ambitious £5.25 billion regeneration programme, Croydon, which is less than 20 minutes from Central London, has become one of the capital’s best property secrets. Packed with excellent food and drink options – including Boxpark Croydon, with an assortment of restaurant stalls and pop-up bars – as well as culture, community and creativity, the town is becoming a magnet for first-time buyers and young professionals. 

Throw in street art –100 murals have been added since 2015 as part of the Croydon Mural Project – and Surrey Street Market, one of the oldest known streets markets in Britain, plus an abundance of parks and green spaces, and it is no wonder Croydon regularly finds its way into lists of the best areas to buy in London. 

Homes worth of Croydon’s new-found status as one of London’s most vibrant destinations are now popping up. A highlight of these new developments is London Square Croydon, which manages that tricky balance of affordable yet luxury living, putting it a peg or two above its competitors. With high-spec interiors, thoughtful design and desirable on-site amenities, prices start from just £380,000. 

A stone’s throw from West Croydon Station, and a short walk from East Croydon Station, London Square Croydon is a commuter’s dream, plus it has convenient access to everything from a pint of milk, fresh produce from local markets or jetting on holiday from Gatwick Airport. Within London Square Croydon’s impressive exterior are one, two and three-bed apartments, all fitted with stylish kitchens including integrated appliances, underfloor heating, contemporary bathrooms, and premium floor finishes, creating a home where it is easy to unwind. 

Residents will have access to a number of on-site amenities. There is a 24hr concierge, a communal residents’ lounge with Wi-Fi, and cycle storage. Outdoor space also comes as standard - residents can finish the day with friends in their own bright winter garden, one of the two communal rooftop terraces or a landscaped podium terrace.

To give buyers an extra helping hand London Square Croydon has a Deposit Boost Scheme with up to a £20,000 deposit contribution on offer, meaning buyers can borrow less. For peace of mind there is also a 999-year lease and a ten-year NHBC 

Warranty issued on building completion. With many people keen to get on the property ladder in the capital, London Square Croydon couldn’t come at a better time, offering the chance to find not just a luxury property but also a sensibly priced home in London.