Find A Home
Current
Future
View all
Current
Twickenham Green Twickenham Square Nine Elms Wandsworth Common Croydon Woolwich Fifty Brook Green County Hall Kingston
Future
The Luminaries Westminster Tower Ransome's Wharf Leegate Willesden Crayford Lea Bridge Bermondsey Phase 3 Ascot East Quay Wyvil Road Stratford Cross Wimbledon Bridge House
AND MORE…
View All
Buying with us
Own New Rate Reducer Shared Ownership Buying Journey Customer Care
LSQ Life
About
About Us Our People Square Roots Sustainability Careers
COMMERCIAL
LIVING
PARTNERSHIPS
  • Facebook
  • Instagram
  • LinkedIn
Call us
London Square logo London Square logo
COMMERCIAL
LIVING
PARTNERSHIPS
Contact
Contact
Contact
Pencil iconCONTACT
phone iconCALL

Company News

PIC and London Square group to invest £50 million in first affordable and shared ownership homes development

14 Nov 23

Pension Insurance Corporation plc (“PIC”), a specialist insurer of defined benefit pension schemes, today announces its first affordable housing investment of £50 million to develop 125 affordable and shared ownership homes, funded with a combination of internal debt and equity. The development was made possible through a £4.9 million grant from the Mayor of London’s Affordable Housing Programme.

This is the first investment as part of a long-term partnership with London Square Group (“London Square”), an award-winning residential developer operating in Greater London, and Square Roots, the independent affordable housing provider set up by London Square. We aim to invest £500 million over the coming years to develop affordable homes to help alleviate the housing shortage in Greater London, whilst providing cash flows to back the pensions of PIC’s policyholders.                 

This is PIC’s inaugural equity investment into affordable housing, helping diversify its investments in a sector in which it has invested almost £4 billion as debt since 2012. PIC has a purposeful investment strategy, through which the company backs the pensions of its policyholders over decades with secure, long-term assets. The company continues to invest significant sums in sectors which seek to address the lack of homes being created in the UK across the demographic spectrum, including regeneration leases, built to rent, and retirement living. 

The 100 per cent affordable scheme, comprising 125 high quality affordable rent and shared ownership homes, is being developed on the former Hawks Road Health Clinic site in Kingston upon Thames, Surrey, which became surplus to NHS requirements after health services were moved to other sites in the borough. It will provide 44 apartments to be rented at London Affordable Rent (“LAR”) levels and 81 apartments available for shared ownership, with on-site amenities for residents including play space. The LAR homes will be set at rents that the Mayor of London views as ‘genuinely affordable’ and will be let to local residents who are most in need. The shared ownership homes will allow many medium income households to fund the deposit needed for homeownership, something which has proved difficult through traditional routes, despite many having stable employment. London Square is acting as contractor/developer, with Square Roots as the affordable provider. Construction of the main buildings is now under way. The development is expected to be completed in November 2025. 

PIC and London Square group to invest £50 million in first affordable and shared ownership homes development

“We are excited to be partnering with London Square and Square Roots on this development and our inaugural equity investment in social housing. We are also delighted that a grant was secured from the GLA Affordable Housing Programme that has made the overall scheme viable, given the high interest rate environment, and inflated building costs. Not only does this create secure, low-risk cashflows with which we can pay the pensions of our policyholders pensions, but it creates huge social value in Kingston upon Thames.”

Allen Twyning, Investment Director at PIC

“Our new partnership with long-term investor PIC is excellent news for London Square and Square Roots, enabling us to deliver another 100 per cent affordable scheme, making an important contribution to the housing shortage, and creating homes and communities of the highest quality in a well-connected location where people will choose to live. The scheme will also support the local economy in Kingston, with the creation of jobs during the construction phase and opportunities for apprenticeships and local suppliers.”

Adam Lawrence, Chief Executive of London Square

To read on Property Week, click here.

To read on The Guardian, click here.

To read on EG, click here.

London Square

Current Developments

Twickenham Green Twickenham Square Nine Elms Wandsworth Common Croydon Woolwich Fifty Brook Green County Hall Kingston

Area Guides

Twickenham Nine Elms Wandsworth Common Croydon Woolwich

Buying With Us

Buy To Let Own New Rate Reducer Shared Ownership Buying Journey Customer Care Commercial Property

Legal Pages

Terms & Conditions Privacy Policy & Cookies Modern Slavery Statement Tax Strategy Building Safety Pledge Sustainability

Head Office
One York Road
Uxbridge, UB8 1RN
01895 627 300

Company reg. No. 07160957

  • Instagram
  • Facebook
  • Linkedin

© 2025 London Square