CONTACTBarbara Richardson, Managing Director of London Square’s registered provider, is named an Ambassador for 165,000 Reasons
Barbara Richardson, Managing Director of Square Roots, has been named a campaign Ambassador for 165,000 Reasons, the national coalition committed to ensuring no child’s home is temporary.
Square Roots is a registered provider and wholly owned subsidiary of London Square, set up to deliver affordable rented and shared ownership homes in the capital. It focuses on additional affordable housing, over and above the homes London Square delivers through its own developments.
That growth is gathering pace. Since becoming a registered provider in 2022, Square Roots has delivered more than 600 affordable homes and committed to over 1,500 more, supported by £150 million+ of grant funding. Its ambition is to deliver 10,000 affordable homes for London over the next decade.
The need is urgent. More than 165,000 children in England are living in temporary accommodation, and London is at the heart of the problem. London Councils estimated in 2025 that around 102,000 children in the capital were affected. 165,000 Reasons is calling for better standards now, faster routes into stable homes and long-term reform, and it recognises that no single organisation can solve this alone.
Barbara brings more than 30 years’ experience in regeneration and affordable housing across the public and private sectors, including acquisitions, partnerships and joint ventures. As an Ambassador, she will help raise awareness of the impact of temporary accommodation on children and families, share her expertise with the campaign and encourage greater involvement from across the housing and development sectors.
Barbara Richardson, Managing Director of Square Roots, said:
“I am proud to become an ambassador for the 165,000 Reasons campaign because I know personally just how important a secure home can be. I grew up in a council house in Tower Hamlets, and that experience has stayed with me throughout my life and career.
“Our goal is to build 10,000 affordable homes for London over the next decade. We have the capability and capacity to deliver, but the challenge these families and children face is already here today. Every individual and every family deserves a place they can genuinely call home, and every child deserves the security and stability that gives them the best possible start in life.”
Nick Kilby, Founder of Cratus Group and 165,000 Reasons, said:
“Barbara has dedicated her career to increasing the supply of affordable housing and understands the stability that a safe and secure home can provide. Ending the temporary accommodation crisis requires organisations from across the housing and development sectors to work together. We are grateful that Barbara is lending her voice and expertise to this vital cause.”
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