CONTACTLondon is one of the world’s leading cities to live, work, study and invest in. Its appeal is built on a rare combination of strengths: a globally respected education sector, deep cultural offer, international connectivity, economic opportunity and an enduring ability to adapt and innovate.
Our latest research explores how London what makes the city so resilient, how people feel about the city, and why confidence in the capital remains positive despite a more uncertain global backdrop.
The reports highlight the factors that shape London’s reputation and drive demand to live, learn work and invest here
London’s appeal is broad based – The city is not defined by a single strength but a combination of cultural leadership, market competitiveness, quality of life, career opportunity and global openness.
Perceptions of London are positive and strengthening – Despite the challenges facing global cities, London continues to be viewed positively by international audiences, with many saying their perception of the city has improved in recent years.
People want to live in London – It remains a highly desirable place to live, with nearly two thirds of respondents to our survey saying they would choose to live in the city if the opportunity arose.
Safety and stability are part of London’s appeal – Alongside lifestyle and Career, opportunities, safety and stability are part of London’s appeal to people internationally
Positives outweigh the city’s challenges – London is widely seen as desirable, even though affordability and cost of living are recognised challenges.
Education and culture are defining strengths – People world-wide recognise the strength of London’s schools, universities as well as its history and leadership in theatre, art, sports and music.
This report examines the fundamentals underpinning London’s position as a leading global city. It looks at the capital’s economic resilience, global competitiveness, housing market opportunity and continued appeal to both domestic and international buyers.
Based on a survey of 1,000 people in five global cities, this report explores how London is viewed internationally as a place to live, work, study and invest, and how it compares with other global cities.
LSQ Life
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